Client-agency relationship comes under scrutiny at Goafest 2013.
s also create buzz with contests, promotions, mall activations and events.
After Bobby Kumar's exit over controversial Ford ads, industry is abuzz with speculations on his replacement.
Brokerage houses reacted to the piece of news by reducing the target price assigned to the company.
Old rivals HUL and Reckitt brag product potencies
After flirting with 'indulgent' variants, Horlicks and Foodles have tasted success with their health and nutrition positioning.
Tribunal ruling in I-T's favour may open floodgates to claims against other MNCs.
The production of durable products (refrigerators, washing machines, air conditioners and conventional television sets) is contracting in India, according to new data released last week.
The last one year has been hectic for Dutch major Philips.
Harpreet Singh Tibb has worked at the largest fast-moving consumer goods company in the country, Hindustan Unilever.
As urban shoppers tighten their belts, companies are betting on rural consumers and smaller packs to fire up sales.
The attempt is to maximise revenues at a time when advertisers are increasingly demanding greater bang for the buck.
In January, consumer price index-based inflation rose for the fourth consecutive month. It stood at 10.78 per cent, against 10.56 per cent in December.
Volume growth, a key metric for most consumer companies, was down to five per cent for HUL in the third quarter from almost 9-10 per cent a year ago.
Hindustan Unilever, the FMCG major, has posted disappointing numbers for the December quarter on weak consumer sentiment, specially in discretionary categories.
The company has commissioned an investment of close to Rs 1,000 crore (Rs 10 billion) over the next five years.
Hardcastle Restaurants to pay royalty of 8% of net sales by 2020, against the current 3%.
Golden Eagle was first launched 12 years ago, but the Ghaziabad-headquartered company stopped marketing the product a few years ago, to focus totally on its alcoholic division.
Amul is the most affordable of baby food brands at Rs 250-270 for a one-kg pack and Rs 130-35 for 500 grammes.
FMCG analysts say inflationary pressure forcing consumers to stinge on non-core products.
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